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My story

Dailyness - Don't dress for the job you have but dress for the job you want

Entrepreneurship has been in my blood since I was young. Thinking up a concept and working it out down to the pints to make other people's lives just that little bit easier. When I started my first successful business when I was 19 I ran into 1 thing. What should you wear to appear professional as a young woman without sacrificing comfort? Everything I found was fast fashion and made of synthetic sweaty materials. Because of this, the idea of ​​starting my own clothing brand started to haunt my head. A refined, feminine clothing line that exudes class. A collection where quality and comfort are central. After a few months I decided to take the plunge and spend all my savings to develop the perfect collection for young women who want to present themselves professionally. Dailyness - Don't dress for the job you have but dress for the job you want.

“The right clothing determines your success. Clothes make the woman and her income.”

– Sociology alumna Jaclyn Wong

“It depends on the psychological processes that are triggered by the clothing. It puts you in a certain mindset.”

– Professor of Psychology

I have seen with my own eyes what poverty really is. That is why Dailyness Care started. In addition, we think it is important not to participate in the Fast-Fashion trends and to have ethically responsible clothing made.

It's the brand

At Dailyness, we believe that a classy outfit can go a long way in productivity. It's all about the energy, strength and mindset you radiate and get back.

Women are often taken unseriously in everyday and business life. It's time to change this. The world deserves more female leaders.