Dailyness - Don't dress for the job you have but dress for the job you want
Entrepreneurship has been in my blood since I was young. Thinking up a concept and working it out down to the pints to make other people's lives just that little bit easier. When I started my first successful business when I was 19 I ran into 1 thing. What should you wear to appear professional as a young woman without sacrificing comfort? Everything I found was fast fashion and made of synthetic sweaty materials. Because of this, the idea of starting my own clothing brand started to haunt my head. A refined, feminine clothing line that exudes class. A collection where quality and comfort are central. After a few months I decided to take the plunge and spend all my savings to develop the perfect collection for young women who want to present themselves professionally. Dailyness - Don't dress for the job you have but dress for the job you want.
“The right clothing determines your success. Clothes make the woman and her income.”
– Sociology alumna Jaclyn Wong
“It depends on the psychological processes that are triggered by the clothing. It puts you in a certain mindset.”
– Professor of Psychology
I have seen with my own eyes what poverty really is. That is why Dailyness Care started. In addition, we think it is important not to participate in the Fast-Fashion trends and to have ethically responsible clothing made.